Brad Parscale Reportedly Ran Multimillion-Dollar Pro-Israel Influencer Campaign
A new report claims Brad Parscale, former campaign manager for US President Donald Trump, helped lead a multimillion-dollar pro-Israel influencer campaign aimed at shaping the views of young conservative Americans.
According to Time magazine, Parscale's firm, Clock Tower X, worked under a contract arranged by advertising agency Havas on behalf of Israel. While the campaign was officially presented as an effort to combat antisemitism, the report says its broader objective was to discourage young conservatives from becoming critical of Israel.
Parscale reportedly used his role at Salem Media Group, along with social media firms Campaign Nucleus and Influenceable, to recruit conservative influencers. Participants were given messaging guidance for platforms including X, Instagram and TikTok and were paid based on the reach and engagement of their posts.
The report says some influencers could earn thousands of dollars per post through performance-based compensation.
